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Avra Myers Joins Talbots’ J. Jill Unit

Former Limited and Club Monaco executive will lead J. Jill merchandising.

Avra Myers has joined The Talbots Inc. as senior vice president and general merchandise manager of the J. Jill brand.

Since January 2007, Myers had been president and gmm of Limited Stores. A majority stake in Limited was sold to an affiliate of Sun Capital Partners last July.

Prior to joining Limited in 2006, Myers spent 21 years at Club Monaco, where her most recent post was vice president of merchandising and new business development. She was also a partner at Binksley Fine Woolens and in product development at Alfred Sung.

Paula Bennett, president of J. Jill, said Myers “will be instrumental in our continued efforts to improve the product offerings to our customers. Her experience will be invaluable as we elevate the look and feel of the stores and build greater awareness of the J. Jill brand.”

Myers reports to Bennett.

During the first quarter ended May 3, same-store sales at J. Jill declined 20.2 percent versus a 7.4 percent dip at Talbots. Net sales at the division fell to $71 million from $81 million in the comparable 2007 quarter.