By  on February 3, 2012

Bare Escentuals has a new leader at the helm: Simon Cowell, who has been named chief executive officer.

Cowell, previously the brand’s chief marketing officer, steps into the role as Myles McCormick, the previous ceo, departs. McCormick had assumed the role after Shiseido acquired Bare Escentuals in 2010 for $1.8 billion.

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