By  on March 5, 2014

Bauer Media has tapped David Perel as editorial director of In Touch and Life & Style. Perel replaces Dan Wakeford, who served as editor in chief of the celebrity entertainment magazines since 2007. The appointment, which is effective immediately, underscores Bauer’s commitment in the digital space, the company said Wednesday.
It also hopefully course corrects large declines in circulation, not to mention newsstand sales for both weekly magazines.

According to Alliance For Audited Media, In Touch shed 270,429 in total paid and verified circulation from 2009 to 20013, when it registered circulation of 525,028. Since it launched in 2009, single copy sales have tumbled 33.8 percent to 493,861 last year. The picture was even grimmer at Life & Style, which saw its total paid and verified circulation fall 43.6 percent since 2009 to last year’s circulation of 270,721. Single copy sales last year totaled 261,953, a 44.3 percent drop since 2009.

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