The apparel, accessories and homewares brand began introducing items from its Bamford Body line, which comprises two product lines, in its stores in December.
Bamford is the brainchild of Lady Carole Bamford, who opened an organic farm shop and cafe on Daylesford, her 1,700-acre Gloucestershire estate, in 2004. The business has since grown to include a number of cafes, as well as Bamford, a women's wear line, Bamford & Sons, a men's wear collection, and Bamford Haybarn spa.
"The Body Collection was a natural evolution and extension of the Bamford brand," said Sarah McCubbin, head of marketing and sales at Bamford Body. "It's a wonderful lifestyle brand."
In keeping with the focus on environmentally friendly farming and manufacturing methods used in the production of other Bamford product categories, Bamford Body is based on natural ingredients.
"The Botanic Collection is very natural," said McCubbin, adding it was blended without genetically modified ingredients, parabens, mineral oils, sodium lauryl sulphates, synthetic fragrances or artificial coloring.
Bath oils, massage oils and soaps from the line, which focuses on the therapeutic benefits of essential oils, were introduced in December. All items are available in either Geranium or Eucalyptus scents.
"It's been really well received," said McCubbin, adding some items are already close to selling out.
Botanic Collection body washes, body lotions, shampoos and conditioners will roll out to stores this month. Prices range from 5 pounds, or $9.80, per 50-ml. bottle of shampoo to 36 pounds, or $70.62, for a 250-ml. bottle of bath oil.
As its name implies, the Organic Collection's body oils and creams are made using organic ingredients, which are certified by the Soil Association. The line, which hits stores this month, comprises Organic Camomile Nourishing Body Oil and Organic Camomile Body Cream, as well as Organic Rosemary Nourishing Body Oil and Organic Rosemary Body Cream. Oils are available in 50-ml. and 200-ml. versions priced at 12 pounds and 36 pounds, respectively, or $23.54 and $70.62. Body creams retail at 10 pounds, or $19.62, for 50 ml., and 32 pounds, or $62.77, for 200 ml.
Most products are available in travel-size versions.
"Lady Bamford travels a lot," said McCubbin. "To be able to take a little piece of luxury away with [them], a little piece of home, is something quite important for our customers."
Products are packaged in environmentally friendly tubes and flacons, which are similar to ones used for a collection of Bamford baby products introduced in 2007.
McCubbin plans to introduce the brand into wider distribution in the U.K. this year, as well as enter the U.S. and Europe. Industry sources estimate Bamford Body could generate upward of 250,000 pounds, or $490,445, in its first year.
— Brid Costello
Tang Promoted at L'Oréal
NEW YORK — The L'Oréal Professional Products Division of L'Oréal USA has promoted Nathalie Tang to vice president and general manager of Redken and PureOlogy Worldwide.
Tang, who most recently was vice president of global marketing for Redken, replaces Edourd Rouche, who left the company Friday to join Polo Ralph Lauren Corp. subsidiary Impact 21 Co. Ltd., where he will manage the fashion firm's business in Japan.
Tang began her career at the professional business unit of L'Oréal USA in 1999 as a product manager for L'Oréal Professional in the U.K. before moving to New York in 2002 to join Redken. Tang will report to David Craggs, president of L'Oréal Professional Products Division. Pat Parenti remains vice president and general manager of Redken and PureOlogy in the U.S. He will continue to report to Craggs.
— Andrea Nagel
Changes at Valois
PARIS — Valois has just rebranded its sampling division.
The Marly-le-Roi, France-based packaging giant now calls the business, which was formerly named Valois Sampling, Indigo by Valois. Among its other projects, Indigo by Valois intends to broaden its client reach outside of the cosmetics field and into the home sector, said Jean-Jacques Ligny, the division's director, without divulging specifics.
According to the company, there's been an increased focus on samples these days, e.g., for each fragrance sold, four samples are distributed.
Breaking News: @louisvuitton's men's artistic director @mrkimjones is leaving the French fashion house after nearly 7 years. Jones joined Louis Vuitton in 2011, following a three year tenure as creative director of British luxury goods brand Alfred Dunhill. Jones is to exit Louis Vuitton after showing his fall 2018 collection for the brand in Paris on Thursday. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews