By  on April 2, 2010

Longtime beauty executive Daniel John Moriarty died of complications from leukemia Saturday at Cedars Sinai Medical Center in Los Angeles. He was 68.

Moriarty spent 14 years at Revlon Inc. as the company’s senior vice president of public relations, and also served as a vice president at Max Factor & Co. In addition, he held executive positions at the Aramis division of the Estée Lauder Cos. Inc. and Christian Dior Parfums. Most recently, he was director of development for AIDS Project Los Angeles.

Before entering the beauty industry, Moriarty was an entertainment publicist and represented The Lovin’ Spoonful, Richie Havens and Buffy Sainte-Marie.

“I knew Dan during my tenure at Revlon in the late Eighties,” said John Demsey, a group president of the Estée Lauder Cos. Inc. “He was a good friend. Always in the know and up to explore what was new and different. In fact, when I moved back from Los Angeles in the early Nineties, he found me an apartment that changed my destiny. The beauty world has lost one of its class acts.”

Felicia Milewicz, beauty director for Glamour magazine, said: “Dan was the most dignified, professional gentleman — he defined what p.r. should be. He was always there to serve with tremendous energy and professionalism. The whole spirit that he had, the way he took care of everything and everyone, was wonderful….He had a huge heart and a small ego, which is very rare.”

Alison Mazzola, who runs an eponymous public relations firm, said: “I first met him in the Eighties, when I was an associate beauty editor at Town & Country. I was at the original launch of Borghese’s Montecatini line in Italy that Dan organized. The exceptional attention to detail that went into every minute we spent there will stay with me always. He was always a gentleman.”

Moriarty is survived by his siblings, Mortimer, Kevin, Michael, Margaret, John and Jayne; nine nieces and nephews, and three great-nephews.

A wake will be held from 6 p.m. to 9 p.m. on Wednesday at Frank E. Campbell, 1076 Madison Avenue, New York. A Mass of Christian burial will be celebrated 10 a.m. on Thursday at St. Ignatius Loyola Church, 980 Park Avenue at 84th Street, New York.

In lieu of flowers the family asks that donations be made to Rosary Hill Home, Hawthorne, N.Y. A memorial service in Los Angeles is planned for June.

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