By  on September 23, 2009

Bare Escentuals chief executive officer Leslie Blodgett keeps letters and pictures sent to her from Bare Minerals fans tacked on the wall outside her office to remind her — and the 300 or so employees at the mineral makeup company — about the importance of paying attention to customers.

“One time, I gave everyone an address from a customer, and I asked them to write a note and gave them an envelope so that they could tell women that use our product that they care about them,” she recounted. “It really happens inside the company first so that everyone knows that’s our mission.”

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