STEFAN F. HEIDENREICH has been named chief executive officer of Beiersdorf AG. He succeeds THOMAS B. QUAAS, who has been with Beiersdorf for 33 years, and is slated to be elected to the company’s supervisory board. The 48-year- old Heidenreich comes from the Hero Group, a manufacturer of baby foods and preserves, where he spent 15 years, and has served as ceo since 2002. He also previously held roles with Bertelsmann, Reckitt Benckiser and Procter & Gamble....


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