By  on May 20, 2009

BERLIN — Beiersdorf, which owns the Nivea, Eucerin and La Prairie brands, has said it is adding a new executive board member for Asia, James C. Wei, a native of Taiwan, in an attempt to push forward its regional business there.

Wei, 51, spent almost 20 years at various global offices of Procter & Gamble Co., including serving as vice president and general manager of P&G Greater China. Most recently, he has overseen the Asia-Pacific region for Avon Cosmetics.

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