MILAN — Edizione Srl, Benetton Group’s parent holding company, said that its board would, on May 8, nominate Marco Airoldi as chief executive officer.
Following the reorganization of Edizione in three new areas — managing brands, manufacturing and real estate — which takes effect Jan. 1, Airoldi will become ceo of the Benetton Group.
As senior partner and managing director of Boston Consulting, Airoldi worked with the Benetton Group to define the three-year plan to restructure the company’s operations. It was approved last November.
From 1996 to 2000, Airoldi was Italian operations director and general director of international activities at Autogrill, which is under the Edizione umbrella.
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