By  on August 2, 2010

Bergdorf Goodman has promoted Ginny Hershey-Lambert to executive vice president of merchandising, a new position establishing her as the luxury emporium’s chief merchant overseeing all women’s and men’s categories. Hershey-Lambert continues to report to Jim Gold, president and chief executive officer of Bergdorf Goodman.

In October, Gold will broaden his role at the Neiman Marcus Group by becoming president of specialty retail, in which he will oversee the merchandising and store operations for the Neiman Marcus and Bergdorf Goodman divisions. “Because I am not going to be able to spend as much time at Bergdorf Goodman, I felt it was important to elevate Ginny so there is an individual who has responsibility for the entire store from a merchandising standpoint on a day-to-day basis,” Gold told WWD. Vendors come to New York regularly, Gold added, to negotiate with Bergdorf’s officials on strategies and presentations at the store.

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