By  on July 18, 2013

NEW YORK — Bernd Beetz, one of the beauty industry’s top executives known for his razor-sharp focus and hard-charging ways, is back and he’s moving into fashion.

Beetz was named chairman of St. John Knits, and also made an investment in the Irvine, Calif.-based company. Beetz told WWD that the opportunity to invest and take a leadership role in St. John came to him via Fosun International, a Chinese company, which also invested in the firm.

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