Bernina of America, a manufacturer of sewing, embroidery and quilting machines, has named former LVMH Moët Hennessy Louis Vuitton executive Paul Ashworth as its new president.
Ashworth brings more than 20 years of marketing and business expansion experience in developed and emerging markets. Prior to joining Bernina, he served as vice president of marketing at Terlato Wines International, where he built a portfolio of successful brands. Ashworth also held several positions at LVMH, where he began as the global still wine director for Moët Hennessy Argentina. He relocated to the U.S. and served as vice president of the Wines Division for Moët Hennessy USA and senior vice president and general manager of Moët Hennessy USA’s West region.
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