SHANGHAI — As a testament to the growing importance of Asia — in particular, China — for Biotherm, the L’Oréal-owned brand unveiled a new product line as well as introduced its new global brand ambassador, actress Leighton Meester, to an audience of mainly Chinese media and VIPs on Thursday evening here.
Meester joined Patrick Kullenberg, general manager of Biotherm International, and other L’Oréal executives for an event in an art gallery on Shanghai’s historic Bund waterfront to unveil her new campaign with the beauty brand. It was the actress’ second trip to Shanghai. Last year, she attended an event hosted by luxury jeweler Harry Winston.
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