By  on November 17, 2009

Devanlay U.S. Inc., the licensee for Lacoste apparel, has tapped Steve Birkhold as chief executive officer, effective Jan. 4, succeeding Robert Siegel, who will retire from the company at the end of the year.

Birkhold is joining Devanlay from Diesel USA, where he has been ceo since November 2007.

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