NEW YORK — Paul Blum, chief executive officer of Juicy Couture, has decided to leave the company, effective Jan. 31.
Blum was brought in as ceo last December to lead turnaround efforts, focusing on global expansion, strengthening product categories and marketing to the global consumer.
“It’s been a great year for me personally and professionally,” said Blum, in an interview at Juicy Couture’s offices at 1440 Broadway here. “It was a great experience working with Bill McComb and Fifth & Pacific, and taking over where LeAnn Nealz [former president and chief creative officer] really left off. The brand had some good creative momentum and there was a good business opportunity. There was a lot of low hanging fruit.”
William L. McComb, ceo of Fifth & Pacific said, “In the year he has been with us, Paul charted a new course for Juicy Couture and led his team toward global growth through line extensions, improved marketing with a focus on digital and social media, omnichannel retailing and licensing. The initiatives he put in place — both visible and invisible to the consumer — have been wins for the brand. With the sale to Authentic Brands Group, however, Paul determined it was time to move on.” RELATED STORY: What Lies Ahead for Juicy Couture? >>
Jamie Salter, ceo of ABG, said that he hasn’t named a successor to Blum yet, and he and the new international licensee will make that decision in the coming weeks.
“Paul has been an incredible transition guy. He’ll stay and make sure fall and holiday product is in good order for the licensees to order in January,” said Salter.
Blum was previously ceo of Kenneth Cole Productions Inc., which he rejoined in March 2011 as vice chairman and was named ceo two months later. He returned to Cole after five years as ceo of David Yurman, the designer jewelry firm. Blum earlier spent 15 years at Cole in various roles, including president and chief operating officer.
Looking back on the past year, Blum believes his biggest accomplishment was cultivating the global customer. “We really developed our assortments, marketing and presentation to the global consumer,” he said. He said the brand made significant inroads on the digital and e-commerce fronts and developed a strong link between social media and e-commerce. The company went global with its Web site and is now shipping around the world. He’s also proud of the fact that he was able to “allow creative people to optimize their performance.”
So where does Blum see himself next? “I’m a hard guy to classify. I started out as a designer and have been involved in operations as well. I have a strong design background, as well as a merchandising background. I would love to continue nurturing, developing and building brands,” he said. “It’s something I’ve really enjoyed between Juicy, David Yurman and Kenneth Cole.”
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty