NEW YORK — Paul Blum, chief executive officer of Juicy Couture, has decided to leave the company, effective Jan. 31.
Blum was brought in as ceo last December to lead turnaround efforts, focusing on global expansion, strengthening product categories and marketing to the global consumer.
“It’s been a great year for me personally and professionally,” said Blum, in an interview at Juicy Couture’s offices at 1440 Broadway here. “It was a great experience working with Bill McComb and Fifth & Pacific, and taking over where LeAnn Nealz [former president and chief creative officer] really left off. The brand had some good creative momentum and there was a good business opportunity. There was a lot of low hanging fruit.”
William L. McComb, ceo of Fifth & Pacific said, “In the year he has been with us, Paul charted a new course for Juicy Couture and led his team toward global growth through line extensions, improved marketing with a focus on digital and social media, omnichannel retailing and licensing. The initiatives he put in place — both visible and invisible to the consumer — have been wins for the brand. With the sale to Authentic Brands Group, however, Paul determined it was time to move on.” RELATED STORY: What Lies Ahead for Juicy Couture? >>
Jamie Salter, ceo of ABG, said that he hasn’t named a successor to Blum yet, and he and the new international licensee will make that decision in the coming weeks.
“Paul has been an incredible transition guy. He’ll stay and make sure fall and holiday product is in good order for the licensees to order in January,” said Salter.
Blum was previously ceo of Kenneth Cole Productions Inc., which he rejoined in March 2011 as vice chairman and was named ceo two months later. He returned to Cole after five years as ceo of David Yurman, the designer jewelry firm. Blum earlier spent 15 years at Cole in various roles, including president and chief operating officer.
Looking back on the past year, Blum believes his biggest accomplishment was cultivating the global customer. “We really developed our assortments, marketing and presentation to the global consumer,” he said. He said the brand made significant inroads on the digital and e-commerce fronts and developed a strong link between social media and e-commerce. The company went global with its Web site and is now shipping around the world. He’s also proud of the fact that he was able to “allow creative people to optimize their performance.”
So where does Blum see himself next? “I’m a hard guy to classify. I started out as a designer and have been involved in operations as well. I have a strong design background, as well as a merchandising background. I would love to continue nurturing, developing and building brands,” he said. “It’s something I’ve really enjoyed between Juicy, David Yurman and Kenneth Cole.”
From overseeing America’s fastest-growing speciality retailers to codifying cool, WWD talked to the women who are leading the way for the future of beauty. Check out our Instagram Stories to see how these women built today and are creating tomorrow. (📸: @hannah_khymych) #wwdbeauty
For @laperlalingerie's spring 2018 show, the brand chose to host their event at @thevenetianmacao. With Chinese megastars @bingbing_fan and @hubing in attendance, La Perla debuted a rock ‘n’ roll-inspired collection. The show marked the start of Sands Macao Fashion Week, which runs from October 19 to 24 — the city’s first such event. Pictured here are models backstage with glimmering eyes. #wwdfashion (📷: Cheuk-Yin To)
Trending for spring 2018: top stitch design. Gone are the days of stitch just for seams — designers are using the once-minimal detail to create strong decorative elements. (📷: Paola Testa; Styled by @andrew_shang) #wwdfashion
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)