Jason Boling Joins Cherokee as CFO

Boling succeeds Mark DiSiena, who has resigned to pursue other interests.

Jason Boling has been appointed chief financial officer of Cherokee Inc., succeeding Mark DiSiena, who has resigned to pursue other interests.

Boling, a certified public accountant, has been vice president of finance and accounting for DTS Inc., a high-tech audio company, since 2006. Earlier in his career, he was with Inamed Corp. and Deloitte & Touche LLP.

DiSiena joined Cherokee as cfo in late 2010 following a tenure as cfo of 4Medica and the establishment of his own finance and strategy consulting firm.

“Mark leaves behind a strong finance organization which will continue to support Cherokee’s growth objectives,” said Henry Stupp, chief executive officer of Sherman Oaks, Calif.-based Cherokee, to whom Boling will now report.

Cherokee owns the Cherokee, Sideout, Liz Lange and Carole Little trademarks and derives its revenues from direct-to-retail licensing arrangements with stores including Target in the U.S.; The TJX Cos. Inc. in the U.S., Canada and Europe; Tesco in the U.K., Ireland and several companies in central Europe; RT-Mart in China, Pick ‘n Pay in South Africa and Magnit in Russia.