By  on April 8, 2009

Renewing the push for diversity, Gary L. Lampley, president of the Black Retail Action Group (BRAG), is encouraging African-American consumers to buy from firms that support minority workers, use them in marketing and advertising campaigns and promote them to senior management.

It makes good “dollars and sense” for retailers and brands to bolster hiring and awareness of minority customers in the recession and “address their needs in a bigger and better way,” Lampley said.

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