Nearly a year after its founder, Evelyn H. Lauder, passed away, the Breast Cancer Research Foundation is taking steps to continue her legacy — including partnering with the Estée Lauder Cos. Inc. to mark the corporation’s 20th annual Breast Cancer Awareness campaign.
The BCA campaign, which kicks off this week, has several new elements this year, including an interactive Facebook “Milestones of Courage” timeline, which also curates content marked #BCA20 from Instagram, Twitter, Viddy and Tumblr; an interactive mobile exhibition, and a new brand visual put together by Jim Nevins, senior vice president and global creative director for Clinique, with an image by Patrick Shaw. There is also a public-service ad running on Taxi TV.
"I love to fight and I got into a lot of trouble, so instead, I thought I'd do it professionally," says Bellator MMA fighter Liam McGeary. #wwdfashion (📷: @andyboyle; Interview by @jeanpalmieri; Styled by @thealexbadia)