Brooks Brothers is increasing its attention on marketing.
The New York-based retailer has named Vivien Kronengold to the newly created position of executive vice president and chief marketing officer. She will be responsible for leading the company’s global marketing strategy, and will oversee all areas of marketing communications, including brand advertising, creative, digital and social media, direct, visual merchandising, public relations and events.
She served most recently as chief marketing officer at C. Wonder. Before that, she held senior marketing positions at Tommy Hilfiger and Polo Ralph Lauren and has also worked for BBDO New York on the agency side. She will report to Claudio Del Vecchio, chairman and chief executive officer, and will be based in New York.
“We are very happy to have Vivien join our team,” Del Vecchio said. “She brings a wealth of experience as well as an understanding of Brooks Brothers’ unique heritage and the opportunities ahead as we celebrate our 195th anniversary.”
Brooks has made several other organizational changes, which it said are designed to “enhance the current corporate structure and align operational areas for continued global expansion.”
Mauro Calderan was named chief operating officer and will oversee the global supply chain including sourcing and production, logistics and distribution and global inventory management. He previously served as the company’s senior vice president of distribution and logistics.
Matteo Del Vecchio, Claudio’s son and the former vice president of strategy and business development, has been named chief administrative officer overseeing finance, legal, people services, information technology, corporate development and corporate analytics.
Sahal Laher has joined the company as chief information officer, a position he previously held at Stride Rite Corp.
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion
“I’m Russian and I love to use all these little tricks that I got from my grandma or my mom. We didn’t have a lot of money for creams or anything like that so we would use a garden as a beauty treatment regime. We’d put cucumber in the fridge and do a cucumber mask,” says model @irinashayk on one of her beauty hacks. WWD asked celebs what their go-to self-care rituals are. See what Naomie Harris, Freida Pinto and more said on WWD.com. #wwdeye #wwdbeauty (📷: @zefashioninsider)
Exclusive: @viktorandrolf are teaming up with @Zalando on a collection made from leftover clothing. The lineup, which lands at the retailer February 1, includes 17 pieces adorned with sliced up and repurposed overstock from the retailer’s private label collection. Pictured here is a look from the collection –– see more on WWD.com. #wwdfashion #wwdnews
@duewestnyc is the newest bar joining the collection of intimate neighborhood-focused spaces in the West Village. The cocktail menu, which includes bitters and syrups made in-house, offers a “Build Your Own Old-Fashioned” – like the one pictured here – where guests can choose from a list of spirits and unexpected sugars and bitters. #wwdeye
Spotted at last night’s National Board of Review gala in NYC: Angelina Jolie. Jolie – along with Meryl Streep, @lupitanyongo and more – continued the all-black dress code from Sunday’s Golden Globes. #wwdeye (📷: @lexieblacklock)