Brooks Brothers is increasing its attention on marketing.
The New York-based retailer has named Vivien Kronengold to the newly created position of executive vice president and chief marketing officer. She will be responsible for leading the company’s global marketing strategy, and will oversee all areas of marketing communications, including brand advertising, creative, digital and social media, direct, visual merchandising, public relations and events.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"