By  on August 12, 2013

Brooks Brothers is increasing its attention on marketing.

The New York-based retailer has named Vivien Kronengold to the newly created position of executive vice president and chief marketing officer. She will be responsible for leading the company’s global marketing strategy, and will oversee all areas of marketing communications, including brand advertising, creative, digital and social media, direct, visual merchandising, public relations and events.

She served most recently as chief marketing officer at C. Wonder. Before that, she held senior marketing positions at Tommy Hilfiger and Polo Ralph Lauren and has also worked for BBDO New York on the agency side. She will report to Claudio Del Vecchio, chairman and chief executive officer, and will be based in New York.

“We are very happy to have Vivien join our team,” Del Vecchio said. “She brings a wealth of experience as well as an understanding of Brooks Brothers’ unique heritage and the opportunities ahead as we celebrate our 195th anniversary.”

Brooks has made several other organizational changes, which it said are designed to “enhance the current corporate structure and align operational areas for continued global expansion.”

Mauro Calderan was named chief operating officer and will oversee the global supply chain including sourcing and production, logistics and distribution and global inventory management. He previously served as the company’s senior vice president of distribution and logistics.

Matteo Del Vecchio, Claudio’s son and the former vice president of strategy and business development, has been named chief administrative officer overseeing finance, legal, people services, information technology, corporate development and corporate analytics.

Sahal Laher has joined the company as chief information officer, a position he previously held at Stride Rite Corp.

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