LONDON — Burberry announced Wednesday that Jenna Littler has been promoted to the newly created role of vice-president, PR and corporate relations.
This story first appeared in the June 29, 2012 issue of WWD. Subscribe Today.
Burberry said the role is the first at the company to combine fashion and corporate p.r. activities. Littler will continue to report to Sarah Manley, Burberry’s chief marketing officer.
Littler joined Burberry two years ago from McKinsey & Co., and was previously director of corporate relations at Burberry.
“We’re [pleased] to announce that Jenna will now take on the strategic management of Burberry’s fashion p.r. and VIP relations to lead a truly integrated global communications function that will support Burberry in the next phase of its development,” said Manley.