By  on October 24, 2013

Calvin McDonald, president and chief executive officer of Sears Canada, will take the helm of Sephora Americas, effective Jan. 1, as president and ceo. He will succeed David Suliteanu, who will return to his entrepreneurial roots as ceo of Kendo Brands, an LVMH Moët Hennessy Louis Vuitton-owned brand-creation incubator that Suliteanu earlier had established.

During the last 13 years, Suliteanu, 60, transformed the scope, direction and fortunes of Sephora in North and South America. When he joined Sephora in July 2000, the San Francisco-based division of the French perfumery chain was a collection of 52 stores suffering acute growing pains. In the past decade, Suliteanu engineered a number of moves — including a partnership with J.C. Penney Co. Inc. in 2006 and stepping into Brazil in 2011 and into Mexico in 2012 — while winning a reputation for cutting-edge, cross-label merchandising and brand-building innovation that made the chain highly influential in the beauty world. He tailored the product mix to better suit American tastes, fine-tuned the store’s open-sell format, and launched Sephora’s powerful Sephora Insider digital customer loyalty program. Sephora Americas now has 388 freestanding stores and 480 other units inside Penney’s. That store count includes two units in Mexico and one in Brazil.

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