By  on October 25, 2011

Vicki Cantrell, former chief operating officer of Tory Burch, has joined the National Retail Federation as senior vice president, communities, and executive director of Shop.org, the association’s digital division. The appointment is effective Monday.

In addition to providing strategic direction and management of Shop.org, Cantrell will oversee communities unit, which includes the CIO Council, Association of Retail Technology Standards and its loss prevention group.

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