By  on September 3, 2013

MILAN — Carlo Bianchini has been promoted to chief executive officer and general manager of Coty Italia SpA.

Effective Sept. 1, the position includes overseeing the company’s mass-market beauty division in the country, a role formerly held by Maria Vittoria Trombetta.

Most recently, Bianchini was ceo and general manager of Coty Prestige in Italy. Prior to that, starting in 2007, he became the director of sales for the division and held positions at RCS Rizzoli, Sara Lee Italia and Beiersdorf Italia.

Trombetta was named Coty Beauty’s vice president of global trade marketing for color.

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