Cosmetic Executive Women’s Carlotta Jacobson on life in front of the camera.

Saturday, May 21–Sunday, May 22
My brush with fame happens every year at the end of May. This is when I go on the Today show for the CEW Beauty Awards segment to present the most innovative and exciting products in the industry as voted upon by our members. As I get “into part,” I put on my editorial hat (from my beauty editor days) and prepare for the few moments when I feel like a celebrity. Preparing for Today isn’t so glamorous—it’s hard work. Over the weekend I can think of nothing else. I’m completely immersed; I go over every product in my head at least 100 times—all 26 winners. I narrow down all the product info to three key points, which I recite out loud—over and over again. I write them down. I test myself.

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