By  on June 11, 2014

Carole Hochman, the longtime doyenne of the sleepwear and intimates industry, has joined Naked Inc. as chief executive officer and chief creative officer.

In her role in the newly created posts, Hochman plans to build the Vancouver-based company’s men’s underwear business and launch women’s underwear, sleepwear and loungewear bearing the Naked name in spring 2015.

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