Carole Hochman, the longtime doyenne of the sleepwear and intimates industry, has resigned her post as creative director at the Carole Hochman Design Group.
Hochman, who has been the driving force of the company since she began designing the licensed Christian Dior sleepwear collection in 1968, will leave the firm Oct. 31. A successor has not been named.
The Hochman firm, which generates estimated wholesale revenues between $150 million and $200 million, was acquired by Komar, a $900 million company, in December 2010. She joined Komar through the acquisition and continued to lead the creative and design process for a portfolio of brands, including the licensed Oscar de la Renta, Betsey Johnson, Ralph Lauren and Donna Karan names. She also created and oversaw the evolution of Carole Hochman Knits, Carole Hochman Midnight and Cottonista, a private brand developed exclusively for Saks Fifth Avenue. Most recently, Hochman designed and launched Jane & Bleecker, a contemporary line of lounge and sleep separates aimed at Millennials.
“I’m not a social person. I’ve been going to work every day and work hard. I’ve worked very hard over the past three years in particular on designing the Donna Karan, Jane & Bleecker and Cottonista sleepwear collections, for which I am very proud,” said Hochman, who began her successful tenure in the intimates field as an intern in the lingerie department at Bergdorf Goodman in 1964.
Now that Hochman will be “free” to do what she wants professionally, she said, “I am looking forward to the next chapter in my career.”
The new chapter includes decorating and moving into her country home, but she insists she’s not yet ready to retire.
Hochman has been a popular personality for more than a decade on QVC, where she wears her namesake pajamas on air and sells numerous Carole Hochman pj’s and nighties.
“We’re in discussions right now.…I’m not sure I want to continue being part of this [QVC] if I don’t have creative control of the product,” said Hochman, who will continue to appear on QVC until December.
In the meantime, Hochman, a CFDA member, is exploring consultancy projects that include the sleepwear and intimates fields, as well as active, loungewear and ready-to-wear.
“It’s a big world out there. I don’t have to stay in New York,” she said.
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