There is no stopping Michael Gordon, founder of Bumble and bumble, who wrote and co-produced Vidal Sassoon The Movie, in his quest to give beauty industry players the kudos he believes they deserve. “Watch any reality show, and the people who are hairdressers look like idiots. It’s a career that people still tend to look down on,” says Gordon.
One of the reasons he wanted to make the film (released in February) was to educate hairdressers—who are often unaware of the history of their industry, he says—about one of its greats. It was his first major project after selling Bumble and bumble to the Estée Lauder Cos. in 2000 and exiting the business six years later. “Vidal was the one person out there who has had the most impact on hairdressing. He changed the entire industry. You cannot be a hairdresser today and be separated from Vidal and his work,” says Gordon.
The film is only the beginning of Gordon’s mission to give a voice to players in the beauty industry. Gordon is currently at work on a new Web site, IfYouKnew.com, that will be a forum for content and dialogue about the industry. The name was inspired by Diana Vreeland’s legendary column for Harper’s Bazaar, “Why Don’t You?,” and he says he sees the new site as “a safe place; an outlet for like-minded people.”
“If you look at Vogue from 40 years ago, there were fascinating stories on figures in beauty. That doesn’t exist anymore. Vogue recently did a short feature on the stylist Julien d’Ys. He’s a genius! That story could have been five pages.”
The new site, Gordon says, will cover hair, makeup and beauty in an in-depth way, and will be similar in spirit to Nowness, the LVMH-backed trends and lifestyle site. He’s working on the content now—the site will feature short films of “interesting” people—and will soon hammer out the commercial end. IfYouKnew.com, which is funded entirely by Gordon, is set to launch next year. But it’s only taking up part of his time: Gordon says he’s also “leaning toward a concept” for a new line of products, but did not give any details. Retirement, clearly, was never really an option. “I miss hairdressing. Mostly, I miss the people.”
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)
The @cfda has shifted the dates of #NYFW, with Men’s showing on February 5 through February 7, and Women’s will directly follow, running from February 8 through 14. The preliminary schedule will be released on the CFDA’s web site in the next few days, but Mark Beckham, VP of marketing for the CFDA, revealed that @rafsimons will be back to close the men’s-specific part of the week with a show on February 7 #wwdfashion (📷: Kelly Taub)
@ferragamo is introducing a new space dedicated to the development of women’s and men’s leather good samples. The laboratory, which is created eco-friendly materials and designed to reduce the environmental impact of the manufacturing processes, will allow the company to expand its accessories offering through traditional artisanal approaches. #wwdfashion (📷: @aitorrosasphoto)
How does a “regular, degular, schmegular” girl from the Bronx, N.Y., become a Grammy-nominated artist with a certified platinum record in less than a year? Call it the @iamcardib come up. The 25-year-old has become a musical sensation, and the fashion world is taking note. “If I could describe her style I would say drama. She’s really into the dramatics,” says Cardi B’s stylist @kollincarter. See how Carter styles her bold and out there looks with the link in bio. #wwdfashion
“There is no formula. There is no guideline. I can watch Ted Talks all day, but there is no one who can advise me on exactly what it is I should be doing,” said @ronniefieg, CEO of @kith, in an interview with WWD’s @ariahughes at the brand’s new SoHo office in Manhattan. Head to WWD.com to see how Fieg went from hanging out in shoe stockrooms at 13 to building his own business. #wwdfashion (📷: @weston.wells)
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion