By  on November 11, 2011

Betsy Olum is a pro at changing channels. The veteran executive left a relatively traditional career in beauty to join one of the U.S.’ biggest beauty retail game-changers, Sephora. After spending a decade there as senior vice president of marketing, she recently opted for another game-changing move: to become general manager of beauty and merchandising strategy for HSN, responsible for developing and implementing merchandising strategies designed to maximize HSN’s beauty business. In this role, which she assumed earlier this year, she oversees the multichannel retailer’s beauty division and works across divisions to identify strategies to position HSN for accelerated growth.


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