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Cerruti Taps Catherine Vautrin as CEO

Former LVMH executive to replace Florent Perrichon at the helm of the men’s wear label.

PARIS — Cerruti has tapped Catherine Vautrin as chief executive officer, succeeding Florent Perrichon.

Cerruti said Vautrin would by charged with positioning the brand as a leading player in men’s wear and defining a global strategy to make it a top luxury label.

Cerruti, which has struggled for several years under a revolving door of designers, was purchased last December by Chinese men’s wear giant Trinity Ltd., a division of Li & Fung.

Vautrin recently had her own consulting practice in Italy, in addition to sitting on the board of e-tailer Yoox.

Previously, she worked at LVMH Moët Hennessy Louis Vuitton — first at Louis Vuitton’s stores network and then as director of the men’s and women’s ready-to-wear division.

She was president and ceo of Emilio Pucci from 2000 to 2007.