PARIS — Chanel has tapped Ezra Petronio, editor in chief of Self Service Magazine, to oversee art direction for its makeup and watch businesses. The appointment reflects the categories’ strong growth trajectories, according to a company spokeswoman.
“We need to keep a cutting edge to our visual communications,” she said. While the spokeswoman was mum on details of Petronio’s contract, she said he will continue to work on Self Service and in his role as a director of Petronio Associates, a strategic and creative agency of which he is also one of the founders.
In the past, Petronio has worked on beauty campaigns for Prada and Chloé, among others. Petronio Associates will continue to work with brands including Miu Miu, Yves Saint Laurent and Chloé.
The Chanel spokeswoman said Petronio is currently settling into the role and becoming more familiar with the house’s heritage. “I’m sure 2009 will be a year when we’ll see interesting creativity in makeup and watches,” she added.
Petronio will report to Maureen Chiquet, Chanel’s global chief executive officer.
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