By  on August 21, 2014

Hatchbeauty is coming out of its shell.

The Los Angeles-based beauty branding, design, product development and manufacturing company has named as its chairman Christie Hefner, executive chairman of Canyon Ranch Enterprises and former chief executive officer and chairman of Playboy Enterprises, to guide it through a growth spurt. In the last year or so, Hatchbeauty received $5 million in secured debt financing from an affiliate of New York investment firm Enhanced Capital Partners Inc., tripled the size of its headquarters by moving into 12,000 square feet of office space, and hired around 40 employees to bring its total staff to close to 100 people.

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