Many actresses celebrate their birthdays by going out to lunch or dinner with friends and family. Amanda Seyfried chose to spend her 25th breaking bread with beauty editors — she is now the face of Clé de Peau Beauté.
Seyfried joined Heidi Manheimer, chief executive officer of Shiseido Cosmetics America, at a luncheon at Manhattan’s ABC Kitchen to announce Seyfried’s deal with the Shiseido-owned brand and also to highlight a key update to Clé de Peau’s skin care range.
Seyfried noted that the brand’s strong skin care was a draw for her, as were the brand’s high-end cosmetics — all introduced to her by her makeup artist, she said. Her first ad campaign, shot by David Sims, will break in Japan later this month, then in March fashion, beauty and lifestyle magazines in the U.S. A color cosmetics ad featuring Seyfried will begin running in April fashion, beauty and lifestyle magazines in the U.S.
The update to the skin care range is the proprietary Illuminating Complex, which is composed of a range of ingredients including natural silk and pearl extracts. “Illuminating Complex helps to regulate and maintain the life of skin cells from birth, reducing cellular stress and restoring balance by controlling the quality of information transmitted to the cell’s brain center,” said Manheimer. “The result is healthier, more translucent cells with optimum nanostructures capable of producing and capturing light from within.”
The ingredient works in tandem with the proprietary Brilliant Cell Management 4C, said to help manage the skin’s cellular life.
The technology will be added to the seven existing products, including La Crème, a high-performance night cream, which retails for $525 for 30 ml. All of the reformulated products will be on counter in February in about 100 doors, including select Neiman Marcus, Saks Fifth Avenue and Barneys New York locations, as well as Bergdorf Goodman. Executives refused to discuss sales projections, although industry sources estimated that the skin care line will do about $10 million at retail in the next 12 months.
Clé de Peau doesn’t dabble in scents, which raises the question of whether Seyfried has any aspirations of doing her own celebrity fragrance. When asked, Seyfried shook her hair vigorously in the negative. “I don’t want to put anything like that on my plate right now. I like to be involved in things that make women feel empowered, but each individual only has so much time.”
And Seyfried definitely already has more than enough on her plate. “I’m working right now on a film called ‘Now,’ with Justin Timberlake,” she said. “It’s a sci-fi thriller, really superfun. I wear a short, red wig with bangs — it’s a different look for me, but also a different type of character, which is exciting for me because I tend to play myself. ‘Red Riding Hood’ I just wrapped. It was a really crazy experience in a really positive way. That comes out in March, and ‘Now’ comes out in September.”
In ‘Red Riding Hood,’ directed by Catherine Hardwicke, Seyfried stars with Julie Christie, Virginia Madsen and Gary Oldman. Leonardo DiCaprio and Appian Way Productions are producing the film. “My dream before ‘Red Riding Hood’ was to play a period character, and I did — so, check!” she said.
At the event, Seyfried was clad in a Magda Berliner top and skirt. “At some levels I’m good at fashion and putting myself together, and then, some days I’m completely absent-minded about it,” she said with a self-deprecating grin.
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
London-based couture house @ralphandrusso has certainly been in the spotlight, having its dresses worn by @beyonce, Angelina Jolie, Meghan Markle in her engagement photos and more. For couture, Tamara Ralph focused on ornamentation — think: feathers with chain mail, jet embroidery and clusters of pearls and crystals. See the rest of the collection on WWD.com #wwdfashion #couture (📷: @giovanni_giannoni_photo)
Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
@nickjonas is unveiling his first-ever apparel collection through a partnership with John Varvatos. The limited-edition capsule, which makes its debut in spring, also marks the first time the designer has collaborated with anyone on a line. “The process in working with Nick is amazing. It’s inspiring to be around someone who is not only connected with the trade that they do, but also with what’s happening in the environment around him, and how that connects to what we do with style,” said Varvatos. (RG: @johnvarvatos) #wwdfashion
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)