Many actresses celebrate their birthdays by going out to lunch or dinner with friends and family. Amanda Seyfried chose to spend her 25th breaking bread with beauty editors — she is now the face of Clé de Peau Beauté.
Seyfried joined Heidi Manheimer, chief executive officer of Shiseido Cosmetics America, at a luncheon at Manhattan’s ABC Kitchen to announce Seyfried’s deal with the Shiseido-owned brand and also to highlight a key update to Clé de Peau’s skin care range.
Seyfried noted that the brand’s strong skin care was a draw for her, as were the brand’s high-end cosmetics — all introduced to her by her makeup artist, she said. Her first ad campaign, shot by David Sims, will break in Japan later this month, then in March fashion, beauty and lifestyle magazines in the U.S. A color cosmetics ad featuring Seyfried will begin running in April fashion, beauty and lifestyle magazines in the U.S.
The update to the skin care range is the proprietary Illuminating Complex, which is composed of a range of ingredients including natural silk and pearl extracts. “Illuminating Complex helps to regulate and maintain the life of skin cells from birth, reducing cellular stress and restoring balance by controlling the quality of information transmitted to the cell’s brain center,” said Manheimer. “The result is healthier, more translucent cells with optimum nanostructures capable of producing and capturing light from within.”
The ingredient works in tandem with the proprietary Brilliant Cell Management 4C, said to help manage the skin’s cellular life.
The technology will be added to the seven existing products, including La Crème, a high-performance night cream, which retails for $525 for 30 ml. All of the reformulated products will be on counter in February in about 100 doors, including select Neiman Marcus, Saks Fifth Avenue and Barneys New York locations, as well as Bergdorf Goodman. Executives refused to discuss sales projections, although industry sources estimated that the skin care line will do about $10 million at retail in the next 12 months.
Clé de Peau doesn’t dabble in scents, which raises the question of whether Seyfried has any aspirations of doing her own celebrity fragrance. When asked, Seyfried shook her hair vigorously in the negative. “I don’t want to put anything like that on my plate right now. I like to be involved in things that make women feel empowered, but each individual only has so much time.”
And Seyfried definitely already has more than enough on her plate. “I’m working right now on a film called ‘Now,’ with Justin Timberlake,” she said. “It’s a sci-fi thriller, really superfun. I wear a short, red wig with bangs — it’s a different look for me, but also a different type of character, which is exciting for me because I tend to play myself. ‘Red Riding Hood’ I just wrapped. It was a really crazy experience in a really positive way. That comes out in March, and ‘Now’ comes out in September.”
In ‘Red Riding Hood,’ directed by Catherine Hardwicke, Seyfried stars with Julie Christie, Virginia Madsen and Gary Oldman. Leonardo DiCaprio and Appian Way Productions are producing the film. “My dream before ‘Red Riding Hood’ was to play a period character, and I did — so, check!” she said.
At the event, Seyfried was clad in a Magda Berliner top and skirt. “At some levels I’m good at fashion and putting myself together, and then, some days I’m completely absent-minded about it,” she said with a self-deprecating grin.
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)
The @cfda has shifted the dates of #NYFW, with Men’s showing on February 5 through February 7, and Women’s will directly follow, running from February 8 through 14. The preliminary schedule will be released on the CFDA’s web site in the next few days, but Mark Beckham, VP of marketing for the CFDA, revealed that @rafsimons will be back to close the men’s-specific part of the week with a show on February 7 #wwdfashion (📷: Kelly Taub)
@ferragamo is introducing a new space dedicated to the development of women’s and men’s leather good samples. The laboratory, which is created eco-friendly materials and designed to reduce the environmental impact of the manufacturing processes, will allow the company to expand its accessories offering through traditional artisanal approaches. #wwdfashion (📷: @aitorrosasphoto)
How does a “regular, degular, schmegular” girl from the Bronx, N.Y., become a Grammy-nominated artist with a certified platinum record in less than a year? Call it the @iamcardib come up. The 25-year-old has become a musical sensation, and the fashion world is taking note. “If I could describe her style I would say drama. She’s really into the dramatics,” says Cardi B’s stylist @kollincarter. See how Carter styles her bold and out there looks with the link in bio. #wwdfashion
“There is no formula. There is no guideline. I can watch Ted Talks all day, but there is no one who can advise me on exactly what it is I should be doing,” said @ronniefieg, CEO of @kith, in an interview with WWD’s @ariahughes at the brand’s new SoHo office in Manhattan. Head to WWD.com to see how Fieg went from hanging out in shoe stockrooms at 13 to building his own business. #wwdfashion (📷: @weston.wells)
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion