By  on January 26, 2011

Claudia Poccia is leaving Avon Products Inc. to become president and chief executive officer of Gurwitch Products, parent company of the Laura Mercier and RéVive brands. She replaces Sharon Collier, who has left the company.

Poccia’s appointment is effective Feb. 21, and she will report to the Gurwitch board. The board stated that Poccia will be charged with leadership responsibility for the Mercier and RéVive brands, as well as with expanding the Gurwitch Products portfolio.

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