Clinique has teamed up with supermodel turned education advocate Petra Nemcova to help build schools for needy children in hard pressed or devastated communities.
Nemcova founded her Happy Hearts Fund, which she chairs, in 2006 after being injured in the 2004 tsunami in Thailand, a disaster which killed her fiancé, photographer Simon Atlee.
During an interview, the Czech model said she decided to focus on education as the best way of supporting children in disaster-stricken communities because there is a time lag of two to 10 years in the recovery cycle between when the first responders leave and the community is rebuilt. If there is no school, an entire generation of schooling can be lost.
“If you have a safe school, it helps the healing process,” Nemcova said, noting that education bolsters entire families and communities. “Every parent wants the best for their child,” she said, adding that if children can go to school, “they can start work and make a living. A school is a symbol of hope in the future.”
So far, her organization has built 70 schools in six years and by 2014, the 10-year anniversary of the tsunami, 100 schools are expected to be in operation. The foundation conducts educational activities in 14 countries but has focused the school building in six nations — Thailand, India, Haiti, Mexico, Peru and Chile. Nemcova said 41,000 children have gone though the program since 2006. Phil Caputo, executive director of the Happy Heart Fund, said the organization works with local governments, nongovernmental organizations and companies in the private sector like Microsoft.
Clinique has joined the effort, first by making a donation, then organizing a fund-raising program around the sale of a 30-ml. Clinique Happy Heart woman’s fragrance and “Make Someone Happy” T-shirts. The fragrance packaging and shirts are decorated with hearts originally drawn by children. Clinique will donate $10 to the fund for every bottle of fragrance sold. The fragrance is being sold through the brand’s North American distribution. The T-shirts, priced $16, will be sold through the Clinique Web site, and $5 will be donated for every shirt sold.
Nemcova will be making store appearances to stoke sales, first in San Francisco on Nov. 30, then in Bloomingdale’s on 59th Street in New York on Dec. 14. Clinique has designated that date as Happy Day, in which company executives go into stores throughout the distribution network to assist beauty advisers.
Lynne Greene, Global Brand President, Clinique, Origins and Ojon, said, “Education is the single-greatest opportunity one can give to a child. It is the passport to brighter possibilities, transforming individuals, families and communities along the way. With Happy Hearts, it is our mission to put a smile on the face of every child we touch. Petra’s passion and commitment to this cause have been an inspiration to everyone at Clinique, and we feel that together we can accomplish great things.”
The foundation will stage it annual fund-raising gala in New York at the Metropolitan Pavilion on Dec. 11, honoring Carlos Slim and Howard Buffett, son of Warren Buffett and president of his own foundation.
My character, Dinah Madani, is just the coolest, [most] badass woman imaginable," says @amberroserevah. The actress stars in @marvel's newest series on @netflix, @thepunisher. To prepare for her role, Revah sat down with Homeland agents to get a real sense of with Dinah's day-to-day life is really like. Read our full interview on WWD.com. #wwdeye (📷: @jilliansollazzo)
A scene from the 91st annual @macys Thanksgiving Day Parade. The parade, which boasts 50 million TV viewers and 3.5 million on-site spectators, is considered one of the largest and most watched parades in the world. (📷: Jason Szenes/EPA-REX)
The circus came to @bloomingdales 59th Street on Tuesday night and lit up Lexington Avenue with acrobatic dancers, death-defying knife throwing, sword swallowing and aerial acts with no net. The 45 minutes of theatrics built up to unveiling the holiday windows depicting @swarovski crystal-encrusted circus pieces and scenes from “The Greatest Showman” – songs from the soundtrack included. See the rest of the photos on WWD.com #wwdfashion (📷: Joshua Scott)
The psychedelic fashion that pervaded the ’60s is back with an exhibit at the @museumofcityny. “Mode New York: Fashion Takes a Trip” chronicles the changing styles from 1960 through 1973 and features designers such as @ysl, @oscardelarenta and more. The exhibition, which is on display through April 1, is organized into four periods: First Lady Fasion, Youthquake, New Bohemia and New Nonchalance. Pictured here is model Pat Bardonella during the Garvey Day Parade in 1968. (📷: @kwamebphoto) #wwdeye #wwdfashion
“People should be a lot more honest in expressing both the dark and light of themselves. We need to give each other the space to do that because it’s the only way we can grow and evolve,” says @noelwells of her new film “Mr. Roosevelt,” which is largely based on her own struggles. Unexpectedly leaving @nbcsnl in 2014 after just one season, Wells felt set back in her self-esteem and career trajectory. She quickly refocused her energy to more personal projects, which led to the completion of “Mr. Roosevelt.” Read the rest of WWD’s interview with the “Master of None” actress on WWD.com #wwdeye (📷: @jilliansollazzo)
@barbrastreisand is giving fans a chance to see her perform up close in a new concert series, which makes its debut on @Netflix today. From behind-the-scenes takes to her concert performance in Miami last December, the two-hour streaming special captures Streisand in her element. Pictured here is the singer/actress photographed for WWD in 1963. (📷: Palmieri Tony) #wwdeye #wwdarchive
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)