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Coldwater Creek Names Deborah Cavanagh CMO

She will be responsible for the brand’s multichannel brand marketing and creative services.

Coldwater Creek on Wednesday named Deborah Cavanagh senior vice president and chief marketing officer, a new position. She will be responsible for Coldwater Creek’s multichannel brand marketing and creative services, reporting to Jill Dean, president and chief executive officer.

Prior to joining Coldwater Creek, a Sandpoint, Idaho, specialty retailer of women’s apparel, jewelry and accessories, Cavanagh was senior vice president of brand marketing at Loft, where she led the repositioning of Loft as a fully differentiated brand from Ann Taylor Loft. Before that, she was associate publisher, creative services at Vogue. During her career, Cavanagh held marketing positions at Harper’s Bazaar, Men’s Health, Condé Nast Traveler, and Self.

“[Deborah] brings a tremendous amount of experience building and repositioning brands, as well as driving growth through a multichannel business platform,” said Dean.