Coty Inc. has named Renato Semerari president of the firm’s Coty Beauty division, a Paris-based position he will take beginning in early May.

This confirms a report in WWD on Wednesday that Semerari would leave his post as chief executive officer of Sephora Europe on May 1. Semerari has served as president and ceo of Sephora Europe since October 2007.

Semerari replaces Hans-Joachim Honigfort, who will retire in the fall after seven years with Coty. In his new post, Semerari will oversee all Coty brands available in mass distribution in the Americas, Europe, Asia and the Middle East, the firm noted.

Among his key responsibilities, Semerari will seek new business ventures and collaborations, as well as oversee the continued development and expansion of the Coty Beauty portfolio, according to the company. He will also serve as a member of Coty’s executive committee.

Previously, Semerari held positions at LVMH Moët Hennessy Louis Vuitton as international marketing director of Parfums Christian Dior, and president and ceo of Guerlain.

Semerari began his career in 1986 with Procter & Gamble Co., where he held a series of positions of increasing responsibility, Coty noted. While at P&G, he worked across all categories of the marketing department for personal care, oral care, skin care, paper and detergents, in both Italy and the U.K.

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