By  on July 20, 2010

Intent on doubling its business in China by 2015, Nike Inc. on Monday named Craig Cheek vice president and general manager of Greater China.

He succeeds Willem Haitnik, who will become vice president and general manager of Converse’s European, Middle Eastern and African businesses.

Cheek, a 20-year Nike veteran, has held various senior positions in sales, product development and general management areas of Nike and was most recently vice president and general manager for North America. He will report to Gary DeStefano, president of global operations for Nike.

Haitnik, who has been responsible for driving growth across Greater China for the past five years, has been with Nike for more than 15 years and has held several senior leadership roles at the firm including general manager of Nike Mexico and Nike’s Central, Eastern Europe, Middle Eastern and African businesses. He will report to Nick Stowe, senior vice president of Converse International.

Succeeding Cheek as vice president and general manager of North America is Elliott Hill, a 22-year company veteran who’s currently vice president of global retail. He, too, will report to DeStefano.

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