By  on August 22, 2012

Dawn Goldworm, one of two designers for Coty Beauty International, is leaving the group to focus her efforts on an olfactory branding company she created in 2009 called 12.29.


Goldworm spent eight years at Coty Beauty creating scents for fragrances such as Lady Gaga’s Fame, Baby Phat and Heidi Klum. Now, as 12.29’s scent director, Goldworm is responsible for all olfactive scents.

“I’ll create custom fragrances based on the brand identity,” said Goldworm, whose twin sister, Samantha, came onboard 12.29 to handle its marketing efforts in 2010. “12.29 came out of the idea that there is a future beyond fine fragrance.”

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