By  on January 25, 2011

Stephane de la Faverie has been named global senior vice president and general manager for the Aramis and Designer Fragrances division of the Estée Lauder Cos. Inc. It is a newly created position, in which de la Faverie will oversee all regions for the division.

De la Faverie will report to Veronique Gabai-Pinsky, global brand president of Aramis and Designer Fragrances, Beauty Bank and Idea Bank at the Estée Lauder Cos.

In this role, de la Faverie will take over some of the duties previously handled by Meg Gilford, senior vice president and general manager ofInternational, who is retiring at the end of this fiscal year.

“We are having daily intense conversations about strategy and how to improve our business model,” Gabai-Pinsky told WWD on Monday. “We need to be a little more strategic about how we address our portfolio of brands. We need to focus more on international and travel retail, grow mature markets like the U.S. and U.K., maximize our portfolio globally and engage the consumer with high touch and innovation. We need to make sure we’re leveraging the full portfolio in a way that makes the most sense for the equity, life cycle and full potential of each brand. I needed a strong right hand to manage the global business of Aramis and Designer Fragrances; Stephane’s talent and expertise will allow us to meet those priorities.”

De la Faverie is a longtime L’Oréal executive who was most recently general manager for Giorgio Armani USA. He began his career in the Lancôme International division in Paris in 1998, and in 2001 joined the company’s Luxury Products Group, North America, overseeing the Lancôme, Giorgio Armani, Ralph Lauren and Biotherm beauty brands. He was next appointed general manager of Lancôme Australia and in 2006 joined Lancôme USA as vice president of marketing, overseeing both skin care and fragrance.

Gabai-Pinsky will first send de la Faverie on a several-month tour encompassing all of the division’s global markets. “What works for one market is sometimes irrelevant in another,” she said. “He will see firsthand what we need to address together to manage our portfolio most efficiently around the world. ”

De la Faverie noted that while many markets are priorities for the division, growing the mature U.S. and U.K. markets are key, as are Latin America, China and travel retail. “We will determine which distribution is best suited for each market and continue to strengthen the brands throughout the world,” he said, adding that a goal of his is to “bring back the emotion and luxury at the point of sale, as well as make sure we engage consumers and respond to their needs.”

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