By  on August 24, 2010

In a first for direct-response giant Guthy-Renker, Beverly Hills dermatologist and television regular Susan Evans will launch her namesake skin care brand Wednesday on HSN before Guthy-Renker begins airing infomercials for Dr. Evans Cosmeceuticals products in about six months.

The two-tiered launch underscores HSN’s and Guthy-Renker’s big bets on Evans, a telegenic mother of four who starred on the E network’s “Dr. 90210” and has appeared on the “Today” show and “The Oprah Winfrey Show.”

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