By  on August 24, 2010

In a first for direct-response giant Guthy-Renker, Beverly Hills dermatologist and television regular Susan Evans will launch her namesake skin care brand Wednesday on HSN before Guthy-Renker begins airing infomercials for Dr. Evans Cosmeceuticals products in about six months.

The two-tiered launch underscores HSN’s and Guthy-Renker’s big bets on Evans, a telegenic mother of four who starred on the E network’s “Dr. 90210” and has appeared on the “Today” show and “The Oprah Winfrey Show.”

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus