NEW YORK — Diane Lavietes has been promoted to vice president of Berglass + Associates, the executive search firm.

In this new role, she will focus on expanding the firm’s digital/e-commerce recruiting practice. Lavietes joined Berglass + Associates in 2007, and in that time has made key digital placements at firms such as David Yurman, Stuart Weitzman and Kenneth Cole. In her new role, she will work with both pure-play and brick-and-mortar clients.

“The digital world is the fastest growing segment in retail, both as a sales driver and brand builder, and Diane is at the forefront of our company’s growth in this category,” said Cynthia Aherne, executive vice president of Berglass + Associates.

Earlier, Lavietes held posts at The Walt Disney Co., American Express, Condé Nast, The New York Times Co. and Elizabeth Arden Red Door. She has also served as senior vice president of marketing for the Magazine Publishers of America.