Dior Beauty is getting a piece of the rock — rock ’n’ roll, that is. The brand has hired Harley Viera-Newton as its house DJ. In this new role, Viera-Newton will create playlists inspired by Dior Beauty’s seasonal color collections, consult on product launches and host and DJ events for the brand.

Viera-Newton, a British native who grew up in Los Angeles, plays bass for the band Lissy Trullie and has gained a following as a DJ at New York’s East Village bar Lit. In addition, she currently studies Egyptology and social sciences at NYU’s Gallatin School of Individualized Study.

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