By  on April 5, 2013

Donald J. Loftus is coming out of a brief retirement and stepping into a new role: president of Parlux Ltd. and executive vice president of Perfumania Inc.

Loftus, 58, announced his retirement as North American president and chief executive officer of Procter & Gamble Prestige in January but told WWD exclusively on Thursday that the new opportunity represented an irresistible chance to straddle both his retail and product development backgrounds. The parent company, Perfumania Holdings Inc., is a vertically integrated wholesale fragrance distributor, with its subsidiaries including Parlux, the fragrance development company, as well as the Perfumania specialty fragrance retailer arm, which operates 350 stores.

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