Loftus’ appointment is effective immediately. He will report to Stephen Nussdorf, executive chairman of the board of directors for Perfumania Holdings Inc.
The appointment caps off a year of reorganization for the parent company, Perfumania Holdings Inc., which in December 2011 announced its intention to acquire Parlux Fragrances Inc. for about $170 million. “The combination of Perfumania and Parlux is a major step toward building a more significant and financially stronger designer fragrance and beauty products company,” Mike Katz, Perfumania’s president and ceo, told WWD when the acquisition was announced. The deal closed in April 2012, and in the interim, redundancies and restructuring were addressed. Parlux founder, president and ceo Fred Purches retired in January.
The parent company’s portfolio with Parlux now includes the fragrance brands of Rihanna, Paris Hilton, Jessica Simpson, Vince Camuto and Nicole Miller, among others. Loftus noted that Jay-Z’s fragrance is also on the horizon: “The company’s building the fragrances with a luxury focus,” said Loftus. “And we have great diversification, with designer, classic and celebrity brands.” While at P&G, Loftus worked on the Dolce & Gabbana, Gucci, Lacoste, Escada and Hugo Boss scents, among many other projects.
Loftus hinted Thursday that retail also will be a priority for him. “We’re looking to approach retail in a customizable way going forward,” he said, noting that the strategy could yield new retail concepts, keyed to the interests and demographics of different markets — for instance, a youthful installation in a college town.
“As we continue to grow our retail division and portfolio of prestige scents, Don’s experience, creativity and leadership will play an integral role in further developing synergistic partnerships and strategic branding initiatives,” said Nussdorf, adding that Loftus’ “world-class experience” will allow him to “lead Parlux and Perfumania into a new era.” Nussdorf noted that Loftus’ “extensive retail, marketing and management background” will “spearhead future strategies” for the company in both retail and fine fragrances.
Loftus began his beauty career in Cleveland in 1976 as a retailer with Halle’s and May Co., where he rose to divisional vice president of cosmetics and accessories. He then served in a series of sales, marketing and top management jobs, including president and ceo of Sanofi Beauté’s U.S. affiliate and a similar job at Escada Beauté Ltd., which was acquired by Wella and reorganized as Cosmopolitan Cosmetics. Loftus was president and ceo of Cosmopolitan’s U.S. division when Wella was acquired by P&G in 2003.
Perfumania Holdings’ other subsidiaries include Quality Fragrance Group, Scents of Worth and Five Star Fragrances.
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)
The @cfda has shifted the dates of #NYFW, with Men’s showing on February 5 through February 7, and Women’s will directly follow, running from February 8 through 14. The preliminary schedule will be released on the CFDA’s web site in the next few days, but Mark Beckham, VP of marketing for the CFDA, revealed that @rafsimons will be back to close the men’s-specific part of the week with a show on February 7 #wwdfashion (📷: Kelly Taub)
@ferragamo is introducing a new space dedicated to the development of women’s and men’s leather good samples. The laboratory, which is created eco-friendly materials and designed to reduce the environmental impact of the manufacturing processes, will allow the company to expand its accessories offering through traditional artisanal approaches. #wwdfashion (📷: @aitorrosasphoto)
How does a “regular, degular, schmegular” girl from the Bronx, N.Y., become a Grammy-nominated artist with a certified platinum record in less than a year? Call it the @iamcardib come up. The 25-year-old has become a musical sensation, and the fashion world is taking note. “If I could describe her style I would say drama. She’s really into the dramatics,” says Cardi B’s stylist @kollincarter. See how Carter styles her bold and out there looks with the link in bio. #wwdfashion
“There is no formula. There is no guideline. I can watch Ted Talks all day, but there is no one who can advise me on exactly what it is I should be doing,” said @ronniefieg, CEO of @kith, in an interview with WWD’s @ariahughes at the brand’s new SoHo office in Manhattan. Head to WWD.com to see how Fieg went from hanging out in shoe stockrooms at 13 to building his own business. #wwdfashion (📷: @weston.wells)
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion