By  on October 24, 2008

When Gina Drosos, P&G Beauty’s president of Global Personal Care, travels to the Middle East next week, she plans to make time — as she does each trip abroad — to visit with consumers in their homes.

It’s a known P&G habit. But rather than make a beeline for her hosts’ medicine cabinets, Drosos will ask about family dynamics, daily responsibilities, commutes and family budgets. Each visit, said Drosos, allows her to compare and contrast shoppers’ needs from around the globe.

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