By  on June 26, 2009

PARIS — Textile group Devanlay SA, the manufacturer and distributor of sports brand Lacoste, has appointed José Luis Duran, former chief executive officer of French food retailer Carrefour, president of its management committee.

Duran’s appointment will be effective Wednesday.

Duran, 44, will be named ceo of the company in September and is expected to take the helm of Swiss-based Maus Frères SA, Devanlay’s holding company, in 2010, succeeding Guy Latourrette. Maus also owns the Gant and Aigle brands.

“Maus Frères represents a portfolio of powerful brands,” said Duran. “The Lacoste brand represents values I completely identify with: authenticity, quality and respect.”

Spanish-born Duran built his retail experience at Carrefour, before being appointed chief financial officer of the company’s Spanish unit in 1997. In 2001, he was promoted to cfo of the group and subsequently became ceo, before stepping down on Jan. 1.

Duran was replaced by Lars Olofsson at the helm of Carrefour, after having been under pressure to improve the company’s financial performance and limping stock price from its largest shareholder, Blue Capital Group. Blue Capital is the investment consortium of LVMH Moët Hennessy Louis Vuitton chief Bernard Arnault and Colony Capital.

Devanlay Group sells Lacoste apparel products in 100 countries through its subsidiaries or through local independent distributors. The company manages 1,100 Lacoste shops around the world, of which 50 percent are owned directly and 50 percent are franchised.

Since Maus Frères Group bought Devanlay in 1998 and Latourrette became ceo in 1999, the turnover of the company with the Lacoste brand has tripled. In 2008, wholesale sales for Lacoste apparel products reached almost 1 billion euros, or $1.4 billion.

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