It’s been a long haul for Lands’ End at Sears Holdings, and a challenging integration since Sears bought the brand in June 2002.
Now Lands’ End could enter a new phase of development with the outside-the-box appointment of Edgar Huber as president and chief executive officer.
Most recently, Huber was executive vice president of global business development for Liz Claiborne Inc. and prior to that was president and ceo of the Juicy Couture brand from 2008 until February. Earlier in his career he held senior posts at L’Oréal overseeing a portfolio of brands including Ralph Lauren Fragrances, Giorgio Armani Beauty, Diesel Fragrances, Lancôme, Shu Uemura and the Kiehl’s Since 1851 brand.
On Monday, when Huber’s appointment was revealed, Lou D’Ambrosio, Sears Holdings’ ceo and president, said “One of the tenets of the cultural transformation we are building at Sears Holdings is that everything begins and ends with the customer, something that has been a hallmark of Lands’ End’s business for the nearly 50 years of its existence. I am confident that Edgar will not only be a strong steward of that history, but given his deep background in retailing and brand building both in the U.S. and abroad, that he will be able to grow the business and find new ways to delight Lands’ End’s customers.”
“Lands’ End is a leading multichannel retailer, but more than that, it’s become a brand that millions of customers have come to put considerable trust in,” said Huber.
In May, Lands’ End’s former president Nick Coe was named ceo of Bath & Body Works.
Huber was not available for further comment Monday on his plans for Lands’ End, but he could inject some fashion into a 39-year-old, traditional brand known for bright colors and classic styling, and advance the new Canvas division of Lands’ End. Canvas, launched in late 2009, offers head-to-toe apparel and accessories for men and women with a younger mind-set, slimmer fit and modern styling. There are only 24 Canvas shops inside Sears stores and one stand-alone Canvas store in Madison, Wisc.
There’s room to grow the retailing side of the mother ship as well. Lands’ End does not operate any regular-price stores, though there are 13 “inlets,” which is a play on the word ‘outlet’ reflecting the brand’s sailing heritage. The inlets sell some regular price goods but are seen as primarily clearance vehicles. The inlets are all located in the Midwest, except for one in Rochester, N.Y. Inside 293 Sears department stores, there are The Lands’ End shops, which are at least 10,000 square feet in size. Soon after Sears bought the brand, Lands’ End was introduced to all Sears locations. There are currently 894 stores. However, the presentation was flawed. Depending on the category, the label was scattered throughout the store, making it difficult for customers to shop the brand and yielding less-than-satisfactory results. Sears eventually pulled Lands’ End out of many of its stores and created Lands’ End in-store shops housing the products in one, easy-to-shop spot that had more impact. In addition, Lands’ End has catalogues for its apparel and home offerings and was an early adopter of the Internet, launching a Web site in 1995.
In an apparent anomaly, there is a large Lands’ End presentation at the Kmart in Bridgehampton, N.Y. It’s been there for several years yet Sears Holdings, which owns the Kmart chain, has yet to put Lands’ End in any other Kmart location.
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion
@longchamp, which marks its 70th anniversary this year, just opened its biggest U.S. store on Manhattan’s Fifth Avenue. On the lower level there’s a floor-to-ceiling display of the brand’s iconic Le Pliage bag – in all of its different colors, shapes and sizes. Customers can also have their product personalized in-store by imprinting names, initials or emblems. #wwdfashion (📷: @ericmtownsend)
“Whenever I’m in that place of sound and music, I don’t have fear or nervousness…This album has a lot of themes of courage and boldness and I want to be the soundtrack for people’s lives. I’ll be so happy if [my songs] evoke strength in people, which I know music has done for me,” says @kimbramusic of her newest album “Primal Heart.” The New Zealand-born singer sat down with WWD to talk about her music, newest tour and connecting with hear fans — read more on WWD.com #wwdeye (📷: @jilliansollazzo)
Luxury handbag resale company @rebagofficial is planning to sell a rare collectible for $70,000: the @hermes White Crocodile Himalayan Birkin. The exclusive Birkin sold for about $100,000 in 2008, when @davidbeckham bought one for his wife @victoriabeckham to add to her collection. Read more about the rare Birkin on WWD.com #wwdaccessories
With her costume pearl necklace and what-you-see-is-what-you-get style, Barbara Bush, who died Tuesday at age 92, was a straight-shooter from start to finish.
Born Barbara Pierce in New York City, Bush served as the 37th first lady, as well as the country’s second lady from 1981 to 1989. In addition to being part of the longest presidential marriage — 73 years — Bush also had the unlikely distinction of having one son, George W., become the 43rd president and another son, Jeb, run unsuccessfully in 2016. Having served as second lady during the Reagan administration’s two terms and lived all over the world during her own husband’s ascending political career, Barbara Bush made it clear that literacy — not fashion — was her priority. Read more from Rosemary Feitelberg’s obituary on the late First Lady in WWD.com, link in bio. #barbarabush #wwdnews
Western and ’90s trends have influenced denim for fall 2018. Think raw, dark and coated jeans mixed with bold prints and tough leather. #trendtuesdays #wwdfashion (Styled by @thealexbadia;📷: @ryanplett)