It’s been a long haul for Lands’ End at Sears Holdings, and a challenging integration since Sears bought the brand in June 2002.
Now Lands’ End could enter a new phase of development with the outside-the-box appointment of Edgar Huber as president and chief executive officer.
Most recently, Huber was executive vice president of global business development for Liz Claiborne Inc. and prior to that was president and ceo of the Juicy Couture brand from 2008 until February. Earlier in his career he held senior posts at L’Oréal overseeing a portfolio of brands including Ralph Lauren Fragrances, Giorgio Armani Beauty, Diesel Fragrances, Lancôme, Shu Uemura and the Kiehl’s Since 1851 brand.
On Monday, when Huber’s appointment was revealed, Lou D’Ambrosio, Sears Holdings’ ceo and president, said “One of the tenets of the cultural transformation we are building at Sears Holdings is that everything begins and ends with the customer, something that has been a hallmark of Lands’ End’s business for the nearly 50 years of its existence. I am confident that Edgar will not only be a strong steward of that history, but given his deep background in retailing and brand building both in the U.S. and abroad, that he will be able to grow the business and find new ways to delight Lands’ End’s customers.”
“Lands’ End is a leading multichannel retailer, but more than that, it’s become a brand that millions of customers have come to put considerable trust in,” said Huber.
In May, Lands’ End’s former president Nick Coe was named ceo of Bath & Body Works.
Huber was not available for further comment Monday on his plans for Lands’ End, but he could inject some fashion into a 39-year-old, traditional brand known for bright colors and classic styling, and advance the new Canvas division of Lands’ End. Canvas, launched in late 2009, offers head-to-toe apparel and accessories for men and women with a younger mind-set, slimmer fit and modern styling. There are only 24 Canvas shops inside Sears stores and one stand-alone Canvas store in Madison, Wisc.
There’s room to grow the retailing side of the mother ship as well. Lands’ End does not operate any regular-price stores, though there are 13 “inlets,” which is a play on the word ‘outlet’ reflecting the brand’s sailing heritage. The inlets sell some regular price goods but are seen as primarily clearance vehicles. The inlets are all located in the Midwest, except for one in Rochester, N.Y. Inside 293 Sears department stores, there are The Lands’ End shops, which are at least 10,000 square feet in size. Soon after Sears bought the brand, Lands’ End was introduced to all Sears locations. There are currently 894 stores. However, the presentation was flawed. Depending on the category, the label was scattered throughout the store, making it difficult for customers to shop the brand and yielding less-than-satisfactory results. Sears eventually pulled Lands’ End out of many of its stores and created Lands’ End in-store shops housing the products in one, easy-to-shop spot that had more impact. In addition, Lands’ End has catalogues for its apparel and home offerings and was an early adopter of the Internet, launching a Web site in 1995.
In an apparent anomaly, there is a large Lands’ End presentation at the Kmart in Bridgehampton, N.Y. It’s been there for several years yet Sears Holdings, which owns the Kmart chain, has yet to put Lands’ End in any other Kmart location.
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)