Ellen Davis has been promoted to senior vice president and executive director of the NRF Foundation, the education and research arm of the National Retail Federation.

Davis will restructure the foundation to closely align with NRF’s strategic plan and take the organization’s Retail Means Jobs campaign to the next level by emphasizing the industry’s contributions to the economy and career opportunities. She will also oversee NRF research projects; professional retail certification and training programs; initiatives to develop the next generation of retail leaders; university partnerships; and will continue as a chief spokesperson for NRF on industry trends. NRF credits Davis with coining the term “Cyber Monday.”

“The decision to create a new vision for the NRF Foundation follows a year of significant financial investments by NRF to increase the power of our government relations and communications activities,” said NRF president and chief executive officer Matthew Shay. “Combined, these three priorities will ultimately provide NRF with a more robust, comprehensive platform.”

Davis joined NRF in 2002 as manager of media relations and was named vice president in 2008 with responsibility for consumer research and industry trends and NRF communications through social media, NRF SmartBrief and Retail’s BIG Blog.

Katie Wilson, formerly with the U.S. Chamber of Commerce, has been named NRF’s vice president of communications, assuming many of the responsibilities previously held by Davis.

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