Lancôme has signed actress Emma Watson as its latest brand ambassador, confirming a report in the Feb. 15 issue of WWD.
Watson joins Julia Roberts, Penélope Cruz and Kate Winslet as brand ambassadors for the cosmetics company.
In advance of the formal announcement, Watson tweeted about “having a new cosmetics deal” — intended to stoke curiosity before the Monday-morning announcement in Paris.
“Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation,” said Youcef Nabi, president of Lancôme International. “We are delighted by this new collaboration with Emma, who brings a fresh spirit to Lancôme.”
Mario Testino is said to be shooting the ad campaign.
Watson has also been the face of Burberry twice, appearing in the brand’s fall 2009 and spring 2010 campaigns.
The 20-year-old Watson, who recently said she will take a break from her studies at Brown University to focus on acting, is keeping busy: She just worked with Alberta Ferretti to create a “green” capsule collection called Pure Threads by Emma Watson Alberta Ferretti. It was produced with materials and techniques that are environmentally friendly and made in Italy, and will be available exclusively on albertaferretti.com beginning March 21.
Part of the proceeds will be donated to People Tree, a nonprofit organization Watson supports. People Tree collaborates with manufacturers in 15 developing countries and stimulates small companies to produce low-impact clothing.
She also will begin shooting Summit Entertainment’s “The Perks of Being a Wallflower” this summer. The script is based on Stephen Chbosky’s coming-of-age novel centering on the trials and tribulations of a 15-year-old outsider. Logan Lerman will play the main character, Charlie, and Watson will play his first love, Samantha.
Chbosky adapted the screenplay from his own novel and will also direct the film. Filming is due to start this summer.
In a March 7 message to fans on her Web site, Watson wrote: “As you know, I love Brown and I love studying pretty much more than anything but recently I’ve had so much to juggle that being a student AND fulfilling my other commitments has become a little impossible. I’ve decided to take a bit of time off to completely finish my work on Harry Potter (the last one comes out this summer) and to focus on my other professional and acting projects. I will still be working towards my degree…it’s just going to take me a semester or two longer than I thought :)”
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
London-based couture house @ralphandrusso has certainly been in the spotlight, having its dresses worn by @beyonce, Angelina Jolie, Meghan Markle in her engagement photos and more. For couture, Tamara Ralph focused on ornamentation — think: feathers with chain mail, jet embroidery and clusters of pearls and crystals. See the rest of the collection on WWD.com #wwdfashion #couture (📷: @giovanni_giannoni_photo)
Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
@nickjonas is unveiling his first-ever apparel collection through a partnership with John Varvatos. The limited-edition capsule, which makes its debut in spring, also marks the first time the designer has collaborated with anyone on a line. “The process in working with Nick is amazing. It’s inspiring to be around someone who is not only connected with the trade that they do, but also with what’s happening in the environment around him, and how that connects to what we do with style,” said Varvatos. (RG: @johnvarvatos) #wwdfashion
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)