BERLIN — Eric Liedtke has been named Adidas executive board member responsible for global brands, effective March 6.
He succeeds Erich Stamminger, who has opted not to extend his contract and is leaving the Adidas executive board March 5 for personal reasons.
Liedtke, a U.S. citizen, is currently senior vice president sport performance. He joined Adidas America in 1994 and held senior management positions there, including director of footwear marketing and vice-president brand marketing. In 2006, he moved to Adidas headquarters in Herzogenaurach, Germany as senior vice present global brand marketing, working under Stamminger whom he now succeeds.
@serenawilliams, in @versace and a @bulgariofficial necklace, with @alexisohanian attending the #royalwedding at St. George’s Chapel. See all of the celebrities in attendance on WWD.com. #wwdeye #wwdfashion
The wait is over: Meghan Markle picks @givenchyofficial’s Clare Waight Keller for her wedding dress. Markle entered St. George’s Chapel in a Givenchy Haute Couture gown paired with Queen Mary’s Diamond Bandeau Tiara, loaned to her by The Queen. Read more on WWD.com - Link in bio. #wwdnews #wwdfashion #royalwedding